The Facebook Open Graph tags are a way to describe your page to Facebook. When utilized, you can easily control the title, description, image, and other information that is shown in a user's wall when a page is Liked, Shared, or Commented on. This helps to ensure that the message and brand for your pages is always how you want it to be.
If you want more flexibility over how Open Graph tags are set, the next step is to configure JFBConnect to create an 'object' and apply it to pages on your site.
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