Alright.. yes, we (and Facebook) screwed up a little bit here.
Facebook announced early last month that they were changing how Comments worked. Previously, they required a unique 'id' for a page's comments, which was passed from in XID parameter. As of the end of April, they will require the URL of the page. We like the new method much better because it works better and is more logicial. They do, however, have a backward capable mode to allow the continued use of the XIDs.
We still support this XID method, with the backward-compatible additions that are required. However, the only way we currently support it is through the tags {JFBCComment xid=12345}. If you guys are using the JFBCComment Module, we should be able to whip up a module that has a switch for "Use XID" option, and things will go well.
If you're using the JFBCContent plugin (to automatically put the Comment box in articles), that's harder. Mainly because JFBConnect has no way to know what was 'old' legacy XID content vs new content. On new content, we'd want to use the href parameter, on the old content, continue using the XID parameter. This is so that your definitely compatible going forward. In addition, Facebook hasn't answered the question of 'If new content is created after April 27, and it uses a XID, will it be ignored'? There's some that think they'll only allow content with Comments on it to use the XID method after that date.. other content will throw an error. We don't know the answer though, and won't till the end of this month.
So please, let me know how you're implementing the Comments on your site. We can get you setup no matter how you use it, but just want to caution you that Facebook can decide to remove the backward compatibility at any time. They are (thankfully) standardizing all of their modules on the href parameter, so we think this is the long-term solution for them.
Hope this helps explain. It certainly wasn't something we like to do, but we could have noted it much better. For more information on this change from Facebook, see:
developers.facebook.com/blog/post/472