First, when you add an og:image tag, you should use the full URL, including
yourdomain.com/.
As for the tag not being replaced, please make sure:
1) You have the JFBCSystem plugin enabled
2) In the Social -> Misc area, if you've set an "Admin Render Key" that you are using it in the tag. Without it, the tag won't be rendered.
3) If neither of the above help, please try disabling any cache or optimization extensions to see if that helps the problem. If so, let us know and we can help get you going.
Thanks,
Alex