{JFBCLike} not displaying likes

I'm not sure what I am doing wrong. I have configured the module mod_jfbclike to appear on every page of the website in the footer. The URL to like (configured in the module) is www.facebook.com/whatsyourtone. I also wanted to insert this like box on other pages, so used {JFBCLike} to do so. But it doesn't show likes associated with my facebook page. I used the following:

{JFBCLike www.facebook.com/whatsyourtone button_count show_faces=false share=true width=50 action=like colorscheme=light kid_directed_site=true}

You can see the results here:

beta.whatsyourtone.com/shopfront/just-breathe-detail

The like in the upper-right-hand corner says "Be the first of your friends to like this" but the like in the bottom-left-hand corner (in the footer) displays the correct likes.

How can I get the one in the upper-right to be correct?

Dave

Ugh; your documentation was fine, my eyes were not. I just overlooked the href= as well as the layout= tag. I had to add both to {JFBCLike} and all works great now. Thanks!

Dave