Facebook only allows one application to have a specific 'namespace' or Canvas Page name. The Namespace is used for the URL to visit your app at on Facebook, like:
apps.facebook.com/joomla-extensions/
It's used for a lot of other things that are unique to your application as well.
So, if you already have an app created with the namespace/Canvas Page name you like, you'll need to rename that app's canvas page name so you can use it in the new app.
Hope that helps explain,
Alex