No need to apologize, we expect and want support. It helps us know what's frustrating our users and helps us make our products better overall.
Right now, the updater built in to JFBConnect will only update the component and 'required' plugins, like our authentication, content, user and system plugins as well as the SCLogin module. It does *not* update profile plugins or modules you have installed. All of the other modules and plugins can be updated with the Joomla Installer in the Extension Manager area.
So, all the parts of JFBConnect you have installed can be automatically updated, you just have to do it in 2 different spots if you have some of the optional pieces installed.
We're looking into ways to detect and automatically upgrade everything with the built in installer, but it's more difficult than we'd like..
Hope that helps,
Alex