emediacy,
JFBConnect does not currently have a feature to automatically post new articles to your Facebook Page, if that's what you're looking for. What JFBConnect can do is:
* When posting a "Status Update" message on your FB Page, you can use the Open Graph tags feature of JFBConnect to control the title, description and image that are used in as the snippet for your page.
* When a user Like's or Comments on a page, the wall post that goes on their wall will similarly use the same Open Graph data about that page to better promote your page.
* Setup Open Graph Actions, which can automatically post to a user's wall when the rate, read, or comment on a K2 article as well as many other 'actions' on your site.
* Setup email notifications so you know whenever the Like/Comment features are used on your site
That's all in addition to the registration functions, friend invites, and lots of other things. It sounds like you're really want to promote your content though, so those are the big features for you.
I hope that helps explain, but if not, let us know.
Thanks,
Alex