no 'Subscibe button'

When you add the subscribe button, you need to include the url of the Facebook user's profile that your visitors can subscribe too. The subscribe button is a way for users on your site to subscribe to the activity feed of a Facebook profile only, so you'll need to use a profile URL like www.facebook.com/your_username

Hope that helps, but if not, let us know!

Thanks,
Alex

Mike,
Not sure why that would be happening. The only thing I can think of is to make sure that the user profile you're linking to Subscribe to actually has the subscriptions ability enabled. If it's your user profile, go to the www.facebook.com/settings?tab=subscribers page and make sure that User Subscribers are enabled.

If that doesn't work, can you let us know the URL where we can see the Subscribe button so we can try to diagnose what the issue is?

Thanks,
Alex

Mike,
Sorry for the delay. The Subscribe button only works for user profiles. It doesn't work for Pages (product, company, etc), which is what I think you are trying to use.

In that case, you're right, you should be using a Like button or, likely even better, the JFBCFan module. That module is meant to work with Facebook Pages and can display the admin activity stream, a Like button, and images of users who have Like'd your page. All that helps entice other user's to Like the page.

As for the feed, yes, once a user Like's your FB Page (either on Facebook.com or using a Like button on your site that points to your FB Page), your posts to your Page can show up in a user's feed. Facebook ultimately decides what shows up in a user's feed based on when the popularity of the post, relevance, and many other factors.

Hope that helps explain, but if you need anything else, just let us know,
Alex

Mike,
I'm a bit confused with the different pages and redirections you're mentioning

Generally, there are "User Profiles" and "Facebook Pages":
* User Profiles are meant to be 'individual' pages and not meant for really promoting a product, business or other item. A User Profile is meant for making 2-way connections with other users (friendships).
* Facebook Pages are one-way communication channels where anyone can "Like" the page. Then, the Facebook Page can push information out to their wall and the user's that Like it. Pages are meant for businesses and products.

The Subscribe button (which coincidentally is being changed by Facebook to be a "Follow" button due to common confusion of it's purpose) is meant for "User Profiles".
The JFBCLike or JFBCFan module can be used for Facebook Pages.

So, hope that explains a bit more about the different types of pages available from Facebook.

Beyond that, for the Like button going from 0->1->0 quickly, what URL is the Like button pointing to? Can you post the URL the Like button is on or the URL you've set in the Like button parameters that is to be Like'd? That problem is usually easy to fix by running either page though Facebook's URL Debug tool and looking for issues:
developers.facebook.com/tools/debug

Hope that helps,
Alex