From your pictures above, the user simply doesn't look to be logged in already. When you use the {JFBCLogin} tag, it will automatically hide itself if a user is logged into Joomla. Only the SCLogin module will show the "Connect this Account?" text with the Login button. You can test out how it should work on our demo page below:
demo.sourcecoast.com/index.php?option=co...cle&id=11&Itemid=175
First, create a normal Joomla account. Login with that account, and then go back to the same page. Since you are logged into Joomla, but that account hasn't been linked to Facebook, you'll see the "Connect Account" text.
To do so on your site, you'd need to instantiate the SCLogin module, configure it how you want, and then display that when the user is already logged in. From your example above, you seem to be creating the SCLogin module right (though you'll need to make sure you are fetching the right instance with that code). However, the user doesn't look to be logged into Joomla.
If they are logged into Joomla, then something else odd is going on. Can you post or Private Message the URL of the page we can see the SCLogin module configured on?
Thanks,
Alex