In the configuration area of JFBConnect, on the Status/Wall tab, you can set the specific URL that is posted for your page. Then, to set the title and description for that page, you'll need to use the Open Graph tags. These can be enabled in the Social configuration area under the Open Graph tag. Simply enable them there, and then on the page that you're posting to user's wall, add the following tags:
{JFBCGraph title=Title for page}
{JFBCGraph description=Better description for Facebook for this page}
You can add these tags to any page, and they'll be used when posted to a wall either through login/registration or when a user likes, comments, or otherwise shares a page.
Hope that helps,
Alex