You shouldn't use the fb: in the tag, we'll automatically add that. In the defaults area, you should set it as:
app_id=xxxx
Not sure why it's going blank, but either way, the above line should fix it. In the upcoming 4.0 release, we'll be setting this value automatically, but yes, for now, you need to do it manually.
Hope that helps, but if not, let us know!