That's a good question. Recently, Facebook changed their Fan Widget to accept the IDs or the name of the page, but it uses a different parameter for name. We still require the page ID, which, if it's your page, you can see in the URL when you edit it. They used to make it more prominent, so I'm assuming they want us to move more toward the name.
For the unbridledRider page, I'd guess the id is: 146243932088801
I actually got that by copying the link to the "Report Page" option, and am assuming the cid (in the URL) is the page id. Feel free to test and let us know.
Hope this helps.. guess we'll start looking into adding the name to the JFBCFan module