Beyond that, I'm not honestly sure what you meant by "so he doesn'thave to edit images and text on both FB". Where is the text on FB that he's editing? Is there something else being used to show products already on the Page, or is he just linking to them on his site?
JFBConnect has excellent Open Graph tags support. With these, the title, description and image to be used in a Facebook Wall Post can easily be set on any page of your site. Then, when linked to from a FB Page or anywhere else on Facebook, that information is used to enhance the post.
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