Pedja,
The image is defined by the Open Graph Image tag that JFBConnect should try to set automatically. If it's for a Joomla content article, please make sure the Open Graph - Content plugin is enabled. If you're using other extensions that have an Open Graph plugin installed, enable those as well.
Once enabled, the plugin will pick the best image on the page, like the first image in an article or the image set in the parameters as the Full Text Image. Alternatively, on any page, you can add the tag below to specify a specific image to use for that page:
{SCOpenGraph image=http://yoursite.com/link-to-image.jpg}
To test, you can use the
Facebook URL debug tool
to test individual pages and see what Facebook 'sees' on your page.
I hope that helps,
Alex